Back in the day, content creators relied on their own creativity and skills to create content. They came up with the scripts, shot the content, edited it, posted it, and engaged with their followers in the comment sections. Now, they barely have to do all that. Thanks to artificial intelligence (AI), content creators can delegate the scripting, editing, and even engagement to AI tools. And while this has created several opportunities for creators, it has also introduced AI fatigue in social media users.
So, can creators continue using AI without giving up the connections they have with their communities?
Why Are People Experiencing AI Fatigue?
Support systems make our work much easier. For instance, in the aviation industry, airlines get this support in the form of various engine stand types sourced from reputable organisations like Magnetic Enginestands which they rely on when repairing, maintaining, and overhauling their engines. In content creation, this support has often taken the form of editing and analytics tools. But now, with AI, this support has increased tenfold, enabling creators to optimise everything from ideation to tracking how well their content is doing.
However, while content creators may be loving this support, their followers are increasingly growing tired of it. Why?
- The content has become predictable. Generative AI tends to follow a structured pattern. Over time, social media users have come to recognise that AI content tends to follow a consistent format: a hook, a few bullet points, and a call to action. And with almost every video following the same sequence, they barely pay attention to the content.
- The content is too polished. Studies now show that while AI use in content creation has increased, trust in digital media has begun to decline. This decline has been attributed to the high level of polish in content creation, which eliminates the authenticity that social media users loved back in the day. It now feels like almost every video they come across has flawless audio, visuals, and captions, which makes the content feel simulated rather than personal.
As such, while AI tools may simplify the content creation process, leaning too heavily on them could hinder your progress.
How to Get the Best of Both Worlds
We cannot deny that AI usage comes with a ton of perks, including brainstorming and speeding up the editing time. Even so, it is important to find ways to stand out from other creators so that you do not get tuned out by the very people you are creating the content for. So, how do you do this?
First, you need to humanise your content. AI content creation is often so flawless that it lacks the natural elements of human speech, such as pauses or conversational mistakes. People do not respond well to this. So, rather than sounding like a perfect bot, find ways to make your content personal, whether that means leaving in more pauses, sounding friendly, or even adding some sections where you break out of the script. People love that.
Next, show the work that goes into creating the content. Since many people have become sceptical of social media creators and now assume that they are just getting all their ideas from AI, showing them your process can win them over. Whether that is your handwritten notes, a video of you setting up your studio, or even letting them in on your daily life, you get to show people that a real person is behind the camera. And that enables them to connect with you.
Finally, do not be afraid to take a stance. AI tends to be very balanced in its opinions as it summarises all sides of an argument and presents a neutral one. And while some people may enjoy this, most people love it when a creator chooses a side and explains why they stand for it. So, while this does not mean you have to be controversial, it does mean you should share your unique ideas with your audience rather than always playing it safe.
