A landing page is like a book’s cover: the graphics and title need to persuade readers right away, so they feel compelled to pick it up off the shelf and turn the page (in this case, scroll down the page). But even if you create a landing page that looks good, there’s something very important you need to do: promote it. This isn’t about driving traffic and calling it a day; you need to attract the right traffic that converts.
According to recent statistics, social media drives most traffic to landing pages (about 51.5%), so if you’re not leveraging it, you’re missing out on huge opportunities. With billions of active users, social media is a goldmine for tapping into your dream clients, allowing you to learn their preferences and create tailored strategies. Social media engagement can go a long way toward improving customer relationships and brand visibility, ultimately funneling traffic to your landing page.
Social media as a source of traffic for your landing page: Best practices
Using social media for your landing page promotion will make your marketing efforts a tour de force, as the prowess of the landing page’s conversion meets the immense reach potential on social media channels. You can interact with your target group and motivate them to visit your landing page, and the good news is that you can still leverage it even with a limited budget.
But of course, while social media can indeed supercharge your marketing efforts, it all starts with a great landing page. You need to first get the core components right to make it look good and speak to your audience’s needs. And don’t worry, if you don’t know how to write code or are just too busy to spend hours on putting together a page that converts, you can simply use a landing page creator that comes with a range of capabilities to ensure your goals are met effectively.
Once you launch your landing page, there are a couple of ways to use social media to boost traffic:
Write click-worthy headlines
The importance of a good social media headline that piques curiosity and prompts action cannot be overstated. On busy social feeds, the headline acts like the first visual cue that determines whether people will keep going or stop scrolling to see what you have to say. It needs to be benefit-oriented and communicate the landing page’s core offer instantly and clearly to build trust. For example, let’s say your landing page promotes a charity event. In this case, it’s smart to write a headline like “Join us and make a difference!” because it’s action-oriented and engaging, and it will likely entice users to click through to learn more.
Make use of link shorteners
Shortened links stand out while leaving room for engaging text in your social media posts, condensing lengthy URLs into compact versions. They look more user-friendly and cleaner, and offer valuable click data. For example, if the goal of your landing page is to promote your new eBook, instead of an unwieldy link, you could use a custom one such as bit.ly/eBookDownload to keep it short and sweet and ensure your audience knows exactly what they are clicking on.
Incorporate eye-catching visuals
Never underestimate the power of an enticing image or video on social media! It can stop users mid-scroll and draw their attention to your landing page. Let’s say you’re a travel agency creating a landing page to attract people passionate about exploring the world. In this case, you could use a breathtaking image of a beach at sunset with the text “Wish you were here?” to get users to click. Yes, it’s actually that simple, but you need to make sure the images and videos you’re using are high-resolution and well-lit and composed.
Leverage influencer marketing
Influencer marketing is a strategy that leverages the power of influential people to promote your landing page. To put it simply, it’s all about collaborating with those with a strong online presence and who align with your audience and brand values. For instance, if your landing page promotes an eco-friendly product, it makes sense to partner with an influencer who advocates sustainability, which will drive traffic and conversions. This way, you’ll reach an audience that resonates with your mission and is genuinely interested in your offers.
Make the most of interactive content
Engaging with your audience on social media is crucial to driving traffic to your landing page, and you can leverage interactive content like polls, quizzes, and challenges to get them to click. For a fitness brand, for example, a 30-day challenge is a great idea for an interactive Instagram post, with the landing page link in the bio. When followers engage with such content, they are more likely to visit the landing page link and even share it on their own channels.
Offer exclusive discounts
Exclusive discounts are another powerful social media tactic that can improve your landing page traffic by incentivizing users to visit the page. For example, a post reading “Click the link in bio for 20% off your first order!” will likely attract those interested in buying your service or product and want to score a deal. This tactic works especially well on TikTok, where you can add a link in your bio to drive traffic directly to the page, providing value to your audience while encouraging them to become customers.
Schedule posts for peak engagement times
Social media lets you schedule your posts during peak times, increasing the likelihood that you reach a larger portion of your audience. For instance, you can schedule Facebook posts manually or use a dedicated app. Either way, this tactic can work wonders: if, for instance, you’re targeting working professionals for an online course through your landing page, scheduling posts for after work hours or lunchtime could significantly boost your engagement.
The bottom line
Using social media to promote your landing page is a strategic game, and if you play it right, you will see more traffic, increased visibility, and higher conversions. So, leverage these tactics and make your landing page the talk of the social media town.
