If you run an SEO agency or manage multiple client accounts, white-label SEO tools are game-changers. They allow you to provide professional SEO services under your own brand without having to develop complex software from scratch.
With so many options available, choosing the right tool can be overwhelming. Some are clunky, others are too expensive, and a few are simply not worth the investment. To make your choice easier, we’ve researched and tested top white-label SEO platforms to help you grow your agency efficiently.
Here are the 7 best white-label SEO tools for agencies in 2026, starting with our top pick.
1. SearchAtlas
Best for: Full SEO toolkit with branded dashboards for agencies
SearchAtlas is a powerful platform for agencies that want a comprehensive white-label solution. It combines keyword research, competitor analysis, backlink tracking, and content optimization in one clean, branded dashboard.
SearchAtlas provides everything agencies need in one place. You can track keyword rankings, monitor competitors, manage backlinks, and optimize content with actionable suggestions. Its content recommendations make it easier to rank for your target keywords, while the branded dashboards and reports impress clients and save hours of manual work.
Top Features:
- Site Explorer: Analyze competitor websites and find backlink opportunities
- Content Genius: Get actionable recommendations for content optimization
- Link-Building Outreach Tool: Manage campaigns and monitor link-building efforts
- Report Builder: Create branded client reports automatically
Pros:
- Easy-to-use and visually appealing dashboards
- Powerful analytics without revealing the software brand
- Excellent for agencies managing multiple clients
Cons:
- Some advanced automation features require paid plans
2. Semrush
Best for: Advanced SEO reporting and competitive insights
Semrush is known for its deep SEO analytics and white-label reporting capabilities. Agencies can rebrand reports and dashboards for clients while leveraging Semrush’s extensive database of keywords and backlinks.
Top Features:
- Rebrandable reports for clients
- Competitive keyword and backlink analysis
- SEO audits for client sites
Pros:
- Trusted industry leader
- Detailed insights into competitor strategies
Cons:
- Pricing is on the higher side
- Can be overwhelming for new users
3. AgencyAnalytics
Best for: Marketing dashboards and reporting
AgencyAnalytics focuses on giving agencies a central place to manage SEO campaigns and client reporting. Its dashboard integrates Google Analytics, Search Console, and social media metrics, all branded under your agency name.
Top Features:
- Branded dashboards for clients
- Automated weekly or monthly reports
- Integration with SEO and PPC tools
Pros:
- Easy-to-use interface
- Strong focus on reporting
Cons:
- Limited keyword research tools
- Can feel basic for large agencies
4. RankActive
Best for: SEO tracking and automation
RankActive offers white-label reporting with SEO automation. Agencies can rebrand dashboards, monitor keyword rankings, and generate performance reports. Its link tracking and on-page audit tools make it a solid choice for client management.
Top Features:
- Keyword rank tracking
- Site audits and backlink monitoring
- White-label client dashboards
Pros:
- Easy automation of reports
- Clean, modern interface
Cons:
- Limited integrations compared to larger platforms
5. SE Ranking
Best for: Affordable white-label SEO solution
SE Ranking is a cost-effective platform offering white-label reports, automated notifications, and SEO analytics. Agencies can customize reports and provide clients with branded dashboards for tracking campaign progress.
Top Features:
- White label client reports
- Keyword and competitor research
- On-page audit tools
Pros:
- Affordable for small to mid-size agencies
- Strong SEO features in one platform
Cons:
- Customization options are limited
6. DashThis
Best for: Marketing reporting across multiple channels
DashThis lets agencies build white-label dashboards that pull SEO, PPC, and social media data together. It’s ideal for agencies managing multiple marketing channels and wanting unified reporting for clients.
Top Features:
- Fully rebrandable dashboards
- Multiple integrations, including SEO, social, and PPC
- Automated report scheduling
Pros:
- Great for agencies managing multiple marketing channels
- Simple drag-and-drop dashboard builder
Cons:
- SEO-specific features are limited compared to dedicated SEO platforms
7. ReportGarden
Best for: PPC and SEO reporting in one tool
ReportGarden focuses on combining PPC and SEO reports into one white-label platform. It’s especially useful for agencies that handle both paid campaigns and organic growth for clients.
Top Features:
- White-label SEO and PPC reports
- Automated client report delivery
- Performance tracking for campaigns
Pros:
- Covers both SEO and paid campaigns
- Saves time with automation
Cons:
- Not as strong for deep SEO research
How to Choose the Best White Label SEO Tool
When selecting a white-label SEO platform for your agency:
- Look for full dashboards and automated reporting to save time.
- Check if the tool supports client branding and customization.
- Make sure it offers keyword research, backlink tracking, and content analysis.
- Evaluate pricing and scalability, especially if you manage multiple clients.
For agencies wanting the most comprehensive solution, SearchAtlas leads the pack with its all-in-one white-label platform, powerful analytics, and clean branded dashboards.
Conclusion
White-label SEO tools are essential for agencies aiming to provide professional SEO services without building their own software. From reporting and dashboards to keyword research and backlink analysis, these tools streamline client management and deliver results under your brand.
Start with SearchAtlas for an all-in-one solution, and explore other platforms like Semrush, AgencyAnalytics, or SE Ranking depending on your agency’s needs.
